Andy Warhol: The Business of Art

Exhibition Production

Andy Warhol: The Business of Art, presented at the Daejeon Museum of Art, was a curated exhibition that illuminated Andy Warhol’s practice at the intersection of art and business. Organized around approximately 300 works from the collection of Paul Maréchal, the exhibition was structured into ten thematic sections, offering a multifaceted view of Warhol’s activities—from early commercial illustration to advertising, music, and film.